Social Media Trust Index Report
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Global Trust Index Report
We've scanned 2,593,152 potentially harmful variants across all brands.
- Our analysis reveals the rate of infringements across all brands, including several posing significant risk.
- We calculated the brand's Trust Score and benchmarked them against other major brands.
- See below for details on how the Global Trust Score was calculated and recommended actions to improve it moving forward.
Handles Analyzed
Flagged Profiles
Average Trust Score
Brand Trust Quadrant
IKEA
Trust
Score:
55.06
Risk
Level:
Moderate Risk
MasterCard
Trust
Score:
60.82
Risk
Level:
High Risk
PayPal
Trust
Score:
52.93
Risk
Level:
Moderate Risk
Maybelline
Trust
Score:
59.36
Risk
Level:
Moderate Risk
Sephora
Trust
Score:
54.45
Risk
Level:
Moderate Risk
KFC
Trust
Score:
53.38
Risk
Level:
Moderate Risk
Tesla
Trust
Score:
52.05
Risk
Level:
Moderate Risk
Toyota
Trust
Score:
56.61
Risk
Level:
Moderate Risk
Olaplex
Trust
Score:
55.92
Risk
Level:
Moderate Risk
Gatorade
Trust
Score:
44.1
Risk
Level:
Moderate Risk
MercedesBenz
Trust
Score:
53.76
Risk
Level:
Moderate Risk
MonsterEnergy
Trust
Score:
47.31
Risk
Level:
Moderate Risk
Samsung
Trust
Score:
57.7
Risk
Level:
Moderate Risk
McDonalds
Trust
Score:
53.47
Risk
Level:
Moderate Risk
rarebeauty
Trust
Score:
45.69
Risk
Level:
Moderate Risk
DrPepper
Trust
Score:
38.84
Risk
Level:
Low Risk
Adobe
Trust
Score:
50.85
Risk
Level:
Moderate Risk
Disney
Trust
Score:
51.82
Risk
Level:
Moderate Risk
Trust
Score:
42.84
Risk
Level:
Moderate Risk
Cisco
Trust
Score:
49.93
Risk
Level:
Moderate Risk
Heineken
Trust
Score:
50.89
Risk
Level:
Moderate Risk
Nike
Trust
Score:
46.89
Risk
Level:
Moderate Risk
adidas
Trust
Score:
36.56
Risk
Level:
Low Risk
LEGO
Trust
Score:
43.61
Risk
Level:
Moderate Risk
BMW
Trust
Score:
51.52
Risk
Level:
Moderate Risk
CocaCola
Trust
Score:
51.23
Risk
Level:
Moderate Risk
Trust
Score:
48.01
Risk
Level:
Moderate Risk
YouTube
Trust
Score:
44.17
Risk
Level:
Moderate Risk
Visa
Trust
Score:
56.73
Risk
Level:
Moderate Risk
Porsche
Trust
Score:
51.33
Risk
Level:
Moderate Risk
hermesparis
Trust
Score:
43.03
Risk
Level:
Moderate Risk
Nvidia
Trust
Score:
46.42
Risk
Level:
Moderate Risk
Honda
Trust
Score:
52.65
Risk
Level:
Moderate Risk
JPMorgan
Trust
Score:
48.26
Risk
Level:
Moderate Risk
Allianz
Trust
Score:
48.62
Risk
Level:
Moderate Risk
Hyundai
Trust
Score:
55.2
Risk
Level:
Moderate Risk
Pepsi
Trust
Score:
45.19
Risk
Level:
Moderate Risk
Nintendo
Trust
Score:
46.85
Risk
Level:
Moderate Risk
Audi
Trust
Score:
49.71
Risk
Level:
Moderate Risk
Cartier
Trust
Score:
38.42
Risk
Level:
Low Risk
Gucci
Trust
Score:
39.14
Risk
Level:
Low Risk
Airbnb
Trust
Score:
44.7
Risk
Level:
Moderate Risk
Volkswagen
Trust
Score:
43.63
Risk
Level:
Moderate Risk
Starbucks
Trust
Score:
45.85
Risk
Level:
Moderate Risk
Netflix
Trust
Score:
43.74
Risk
Level:
Moderate Risk
Salesforce
Trust
Score:
41.33
Risk
Level:
Moderate Risk
Santander
Trust
Score:
43.05
Risk
Level:
Moderate Risk
Siemens
Trust
Score:
48.17
Risk
Level:
Moderate Risk
Intel
Trust
Score:
40.32
Risk
Level:
Moderate Risk
UPS
Trust
Score:
47.56
Risk
Level:
Moderate Risk
Panasonic
Trust
Score:
46.16
Risk
Level:
Moderate Risk
Nespresso
Trust
Score:
46.11
Risk
Level:
Moderate Risk
Trust
Score:
44.71
Risk
Level:
Moderate Risk
Microsoft
Trust
Score:
38.39
Risk
Level:
Low Risk
Trust
Score:
41.94
Risk
Level:
Moderate Risk
Accenture
Trust
Score:
53.42
Risk
Level:
Moderate Risk
Apple
Trust
Score:
49.38
Risk
Level:
Moderate Risk
Pampers
Trust
Score:
45.22
Risk
Level:
Moderate Risk
Prada
Trust
Score:
41.57
Risk
Level:
Moderate Risk
FedEx
Trust
Score:
31.73
Risk
Level:
Low Risk
Xiaomi
Trust
Score:
45.9
Risk
Level:
Moderate Risk
Ferrari
Trust
Score:
40.06
Risk
Level:
Moderate Risk
Gillette
Trust
Score:
39.53
Risk
Level:
Low Risk
Uber
Trust
Score:
46.16
Risk
Level:
Moderate Risk
Ford
Trust
Score:
46.75
Risk
Level:
Moderate Risk
Nissan
Trust
Score:
46.71
Risk
Level:
Moderate Risk
Sony
Trust
Score:
44.85
Risk
Level:
Moderate Risk
Spotify
Trust
Score:
39.91
Risk
Level:
Low Risk
IBM
Trust
Score:
39.56
Risk
Level:
Low Risk
LouisVuitton
Trust
Score:
45.17
Risk
Level:
Moderate Risk
GoldmanSachs
Trust
Score:
36.68
Risk
Level:
Low Risk
Nescafe
Trust
Score:
40.63
Risk
Level:
Moderate Risk
eBay
Trust
Score:
44.43
Risk
Level:
Moderate Risk
HSBC
Trust
Score:
46.21
Risk
Level:
Moderate Risk
Budweiser
Trust
Score:
37.9
Risk
Level:
Low Risk
Huawei
Trust
Score:
43.08
Risk
Level:
Moderate Risk
Kelloggs
Trust
Score:
42.5
Risk
Level:
Moderate Risk
RangeRover
Trust
Score:
39.63
Risk
Level:
Low Risk
HPE
Trust
Score:
37.28
Risk
Level:
Low Risk
Pandora
Trust
Score:
49.8
Risk
Level:
Moderate Risk
Nestle
Trust
Score:
41.49
Risk
Level:
Moderate Risk
Colgate
Trust
Score:
36.72
Risk
Level:
Low Risk
Amazon
Trust
Score:
51.28
Risk
Level:
Moderate Risk
Redbull
Trust
Score:
42.43
Risk
Level:
Moderate Risk
AlaniNutrition
Trust
Score:
36.58
Risk
Level:
Low Risk
Chipotle
Trust
Score:
33.24
Risk
Level:
Low Risk
SHEIN
Trust
Score:
47.51
Risk
Level:
Moderate Risk
Hulu
Trust
Score:
39.16
Risk
Level:
Low Risk
KateSpade
Trust
Score:
49.93
Risk
Level:
Moderate Risk
Hollister
Trust
Score:
43.98
Risk
Level:
Moderate Risk
LaRochePosay
Trust
Score:
46.12
Risk
Level:
Moderate Risk
ChickfilA
Trust
Score:
35.01
Risk
Level:
Low Risk
Doritos
Trust
Score:
37.84
Risk
Level:
Low Risk
Lorealparis
Trust
Score:
45.18
Risk
Level:
Moderate Risk
HM
Trust
Score:
44.04
Risk
Level:
Moderate Risk
Philips
Trust
Score:
48.33
Risk
Level:
Moderate Risk
Dior
Trust
Score:
41.85
Risk
Level:
Moderate Risk
Corona
Trust
Score:
45.52
Risk
Level:
Moderate Risk
Caterpillar
Trust
Score:
39.51
Risk
Level:
Low Risk
LG
Trust
Score:
45.7
Risk
Level:
Moderate Risk
MorganStanley
Trust
Score:
39.62
Risk
Level:
Low Risk
TiffanyAndCo
Trust
Score:
39.53
Risk
Level:
Low Risk
CeraVe
Trust
Score:
44.64
Risk
Level:
Moderate Risk
UGG
Trust
Score:
49.02
Risk
Level:
Moderate Risk
AmericanEagle
Trust
Score:
49.53
Risk
Level:
Moderate Risk
Oracle
Trust
Score:
41.93
Risk
Level:
Moderate Risk
3M
Trust
Score:
43.69
Risk
Level:
Moderate Risk
DHL
Trust
Score:
42.55
Risk
Level:
Moderate Risk
Kia
Trust
Score:
48.42
Risk
Level:
Moderate Risk
VictoriasSecret
Trust
Score:
38.36
Risk
Level:
Low Risk
theOrdinary
Trust
Score:
43.95
Risk
Level:
Moderate Risk
Amika
Trust
Score:
44.29
Risk
Level:
Moderate Risk
ultabeauty
Trust
Score:
34.66
Risk
Level:
Low Risk
bathandbodyworks
Trust
Score:
36.32
Risk
Level:
Low Risk
Danone
Trust
Score:
38.49
Risk
Level:
Low Risk
HP
Trust
Score:
44.21
Risk
Level:
Moderate Risk
Coach
Trust
Score:
48.71
Risk
Level:
Moderate Risk
notyourmothers
Trust
Score:
37.57
Risk
Level:
Low Risk
Lays
Trust
Score:
36.89
Risk
Level:
Low Risk
Citi
Trust
Score:
37.64
Risk
Level:
Low Risk
elfcosmetics
Trust
Score:
38.01
Risk
Level:
Low Risk
Chanel
Trust
Score:
43.42
Risk
Level:
Moderate Risk
Zara
Trust
Score:
43.18
Risk
Level:
Moderate Risk
Amex
Trust
Score:
44.8
Risk
Level:
Moderate Risk
AXA
Trust
Score:
42.64
Risk
Level:
Moderate Risk
SAP
Trust
Score:
44.85
Risk
Level:
Moderate Risk
GeneralElectric
Trust
Score:
40.26
Risk
Level:
Moderate Risk
soldejaneiro
Trust
Score:
23.71
Risk
Level:
Low Risk
Volume of Infringements
The total amount of infringements found based on our searches
Severity of Infringements
The severity of infringements discovered from our searches.
Brand Trust Breakdown
| Property Group | Trust Score | Risk Level | Quadrant | Profiles | Actions |
|---|---|---|---|---|---|
|
soldejaneiro
|
76.29
|
Low Risk
|
Safe Zone
|
54
|
View Details |
FedEx
|
68.27
|
Low Risk
|
Safe Zone
|
212
|
View Details |
Chipotle
|
66.76
|
Low Risk
|
Safe Zone
|
271
|
View Details |
|
ultabeauty
|
65.34
|
Low Risk
|
Safe Zone
|
51
|
View Details |
ChickfilA
|
64.99
|
Low Risk
|
Safe Zone
|
250
|
View Details |
|
bathandbodyworks
|
63.68
|
Low Risk
|
Safe Zone
|
154
|
View Details |
adidas
|
63.44
|
Low Risk
|
Safe Zone
|
262
|
View Details |
AlaniNutrition
|
63.42
|
Low Risk
|
Safe Zone
|
2
|
View Details |
GoldmanSachs
|
63.32
|
Low Risk
|
Safe Zone
|
2
|
View Details |
Colgate
|
63.28
|
Low Risk
|
Safe Zone
|
274
|
View Details |
How our detection system works
1. We scan your brand across social media to find risks.
- We search for every handle tied to brands — official, inactive, or impersonating — across Instagram, Facebook, TikTok, and X.
- Our scan flags fake or unauthorized accounts using brand logos, products, or slogans without permission.
- We also whitelist brand's official accounts, licensed partners, executives, and employees to ensure accuracy.
2. We analyse the activity of uncovered accounts to understand what impersonation or fraud is happening
- We review activity such as followers, engagement, and post frequency to spot fraud or misuse.
- Harmful accounts are ranked by severity.
- Brand-owned handles are excluded from scoring unless they’re inactive or outdated, since those can still pose a security risk.
Case Study
adidas eliminated 9,000+ impersonator accounts and 241 high-risk threats
adidas partnered with Handles to unify their brand footprint - eliminating risks and making the official channels easier to find and trust.
Flagged 100,000+ unauthorized accounts in initial scans. Across major social platforms.
Recovered @adidasmotorsport in 24 hours before key launch.
Removed 2,411 impersonators in 24 hours.
Drove 500K+ new engagements to core brand, post account removals.