The Social Media Trust Index — benchmarking the world's biggest brands.
A public, continuously-updated audit of impersonation, brand infringement and account integrity across every major social network. Browse any brand's score, see how it ranks against peers, and understand the risks bad actors pose to your social footprint.
A public benchmark, continuously updated.
We measure the rate of infringement
Our analysis reveals the rate of impersonation, brand infringement and account compromise across every monitored brand - including several posing significant risk.
We calculate a Trust Score
Each brand receives a 0–100 Trust Score derived from six weighted signals: bad actor density (20%), audience reach of bad actors (25%), brand asset misuse (15%), malicious links (15%), risky calls-to-action (15%) and harmful content activity (10%).
We recommend actions
Every score maps to a recommended course of action - from routine monitoring to full takedown programmes - delivered through a Handles audit.
Global Trust Index Report
2,593,152 handles analysed across the 128 brands below. Sort by score, filter by industry, or focus on a single brand.
Brand Trust Quadrant
All brands
| Brand | Trust Score | Risk | Flagged profiles | Networks |
|---|---|---|---|---|
Beauty & Personal Care
|
76.3 | Healthy | 54 |
|
Shipping & Logistics
|
68.3 | Healthy | 212 |
|
Chain Restaurants
|
66.8 | Healthy | 271 |
|
Beauty & Personal Care
|
65.3 | Healthy | 51 |
|
Food & Groceries
|
65.0 | Healthy | 250 |
|
Beauty & Personal Care
|
63.7 | Moderate | 154 |
|
Sports
|
63.4 | Moderate | 262 |
|
Beverages
|
63.4 | Moderate | 2 |
|
Banking & Finance
|
63.3 | Moderate | 2 |
|
Health & Wellness
|
63.3 | Moderate | 274 |
|
How our detection system works.
Two continuous passes turn the open chaos of social media into a ranked, actionable picture of every account trading on your name — and how dangerous each one is.
We scan your brand across every network
Every handle tied to your brand — official, inactive, or impersonating — across Instagram, Facebook, TikTok and X.
Fake or unauthorised accounts using your logos, products or slogans are flagged automatically.
Official accounts, licensed partners, executives and employees are whitelisted to keep results accurate.
We analyse behaviour to size up the threat
Followers, engagement and posting frequency are reviewed to separate real fraud from noise.
Harmful accounts are ranked by severity, so the biggest risks surface first.
Brand-owned handles are still scored when dormant or outdated — inactive accounts remain a security risk.
Case study · adidas
adidas eliminated 9,000+ impersonator accounts and 241 high-risk threats.
adidas partnered with Handles to unify their brand footprint — clearing the risk and making their official channels easier to find and trust.
Unauthorised accounts flagged in the initial scans across major platforms.
To recover @adidasmotorsport ahead of a key product launch.
Impersonator accounts removed within a single 24-hour window.
New engagements driven back to official channels after removals.