Social Media Trust Index Report for
Colgate
Colgate has a low volume of infringements
We've scanned 20,259 potentially harmful variants of your username.
- Our analysis revealed a low rate of infringements, including several posing significant risk to your brand.
- We calculated your Trust Score and benchmarked it against other major brands.
- See below for details on how this score was calculated and recommended actions to improve it moving forward.
Brand Trust Quadrant
Colgate
Analysis across infringements
Brand Misrepresentation
100% of the accounts found by our team included use of a brand logo, slogan or other IP without your consent.
Malicious link presence
25% of the accounts found impersonating your brand included a potentially harmful link or CTA that users trying to connect with your brand could interact with.
Harmful content activity
39% of the accounts found impersonating your brand included content that either infringes on your brand IP or could be considered harmful to users.
How our detection system works
1. We scan your brand across social media to find risks.
- We search for every handle tied to your brand — official, inactive, or impersonating — across Instagram, Facebook, TikTok, and X.
- Our scan flags fake or unauthorized accounts using your logos, products, or slogans without permission.
- We also whitelist your official accounts, licensed partners, executives, and employees to ensure accuracy.
2. We analyse the activity of uncovered accounts to understand what impersonation or fraud is happening
- We review activity such as followers, engagement, and post frequency to spot fraud or misuse.
- Harmful accounts are ranked by severity.
- Your own brand-owned handles are excluded from scoring unless they’re inactive or outdated, since those can still pose a security risk.
adidas eliminated 9,000+ impersonator accounts and 241 high-risk threats
adidas partnered with Handles to unify their brand footprint - eliminating risks and making the official channels easier to find and trust.
Flagged 100,000+ unauthorized accounts in initial scans. Across major social platforms.
Recovered @adidasmotorsport in 24 hours before key launch.
Removed 2,411 impersonators in 24 hours.
Drove 500K+ new engagements to core brand, post account removals.